The director was involved in pioneering the introduction of bamboo flooring into WA in 1999 and has specialised in this product ever since. As the international bamboo flooring market developed, the focus became “how do we make the product cheaper”. Many companies wrongly assumed that if they could cut corners and sell at a cheaper price then they would be more successful. Bamboozle® was founded In February 2002 to raise the benchmark for bamboo flooring and installation, thus bucking the trend that cheaper is better and as they say; “the proof is in the pudding”. So while nearly all of the original bamboo flooring companies have disappeared Bamboozle® is going from strength to strength and has long been considered the industry leader for bamboo flooring.